10 Policies Your Company Needs to Consider When Developing a Social Media Plan

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Has your company decided to use social media? Better yet. Has your company developed a well thought out policy within social media? This is a very important question that needs to be asked by marketing executives. Setting up a company policy and identifying the main reasons for using social media will give your organization a [...]

7 attributes of a great community manager

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The role of the community manager is becoming an increasingly important job as many companies invest in full-time staff or consultancies to manage the day-to-day content on brand pages. As with all social media engagement, controlling a conversation is neither possible or desirable, however, diffusing a situation is. Addressing a situation quickly and finding a [...]

How Twitter was used during Hurricane Sandy

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It was the 18th named storm to hit the United States and became the largest Atlantic hurricane on record with winds spanning 1,800 km. It was estimated to have caused around $20b USD, but that figure quickly surpassed $50b. It was the second most expensive Atlantic hurricane, which claimed the lives of at least 209 [...]